Kendal Festival plans a fresh approach for 2018

Invest in South Lakeland Article

PRESS RELEASE – Issued 11th January 2017

Popular South Lakes food festival has announced it’s taking a break after what was its biggest and most action-packed festival to date.

Kendal Festival of Food has become an established food festival on the national food and drink calendar showcasing the North of England’s finest producers and immense culinary talent to the world. Today organisers announced that there is no event planned for March this year and instead they have started working closely with the Festival’s funding partners and sponsors to develop plans for its return in 2018.

Festival Organiser Cath Dutton comments: “Stacy Hurley and I have run the event for four years now and each year generating the budget needed to deliver the festival has been increasingly challenging. Nevertheless, the event has grown year on year, and we’re tremendously proud that it now attracts over 32,000 visitors and has a significant impact on the town’s economy with the total economic impact of the 2016 Kendal Food Festival is estimated at just over £1.5 million.”

“It wasn’t an easy decision to postpone this year’s festival, but we’re keen to review the event structure and generate fresh ideas to ensure it can become a sustainable model that is around for visitors to enjoy for many more years to come.”

The much-loved festival is planned to return in 2018 and promises to offer something fresh and different while still retaining many of the favourites which visitors have come to treasure.

The festival has grown a loyal following of attendees and producers and has a core of passionate partners and supporters, many of whom have pledged their support for developing the event beyond 2018.

Cllr Clare Feeney-Johnson from Kendal Town Council said: “We are obviously disappointed that the event will not be going ahead this year but are keen to support organisers in developing a sustainable platform in which the festival can succeed. We believe this festival is important to the town and want to see it thrive; taking a break to re-assess is an approach that we support.”

The latest news and announcements will be made via the Festival’s website and social media channels.